Rare icone was estabilished in 2003 by the two owners-designers with the purpose of offering a product for men and woman rich of quality and interesting ideas for everyday life. Every collection is full of interesting design concepts, sartorial details and all it's absolutely tasty.
Rare icone started only making coats and jackets and now trousers, skirts, shirts and dresses have been added to make a small wardrobe, anyway marked on the outwear. Each season gets sartorial details with the taste of the street wear.
Rare icone pays particular attention to design and fabric research. Those fabrics which are considered “classical” are re-used and re-interpreted in new ways.
Modelling is studied in detail in order to offer the greatest comfort. At the same time all the items maintain a “slim” aspect and a clean line. All these characteristics give life to an exclusive high-quality product.
The dynamism and exuberance of the fashion phenomenon continuously create new trends which are rapidly developed and brought to excess. This deteriorates the relationship between the product and its users, who find themselves confronting with a style that cannot represent them any longer.

The brand Rare icone was born from this perception, with the purpose of offering the consumer a conceptually rich product that could represent him/her, a product which retains qualities of elegance and sobriety.
This commercial demand has thus transformed into the creed of the firm.
Capability, creativity and planning strength. The analysis of the market, the consumer’s needs, the perception of the trends, our own emotions – these are all inputs that are absorbed and transformed into ideas by our creative capability. By planning strength we mean the capability to transform ideas into products. This synergy gives life to products which are all new and different, but which always maintain the same distinctive character.
Every product Rare icone is all made exclusively in Italy.